As rates shift, marketers at financial institutions must quickly pivot from campaigns that promote loans to campaigns that drive deposits. The marketing team at Ideal Credit Union decided to take this challenge head on and set a goal for new deposits. Using Alkami’s Data & Marketing Solutions, they ran five data-driven campaigns focused on deposit growth for one month. 

Did the team meet their goal for new deposits? 

Watch the 3-minute video to find out!

Sign up for a demo to see Alkami’s Data & Marketing Solutions in action.